Overview
We are seeking a creative and driven Marketing Executive to oversee marketing activities and promotional events for our mall properties. The ideal candidate will have a proven track record in mall marketing, event management, and a passion for delivering outstanding marketing campaigns.
Responsibilities
- Develop and implement marketing strategies and campaigns to promote our mall properties and enhance brand visibility.
- Plan and execute promotional events, exhibitions, and activations to attract visitors and tenants.
- Coordinate with agencies and suppliers to create marketing materials such as brochures, advertisements, and signage.
- Manage social media platforms and online presence to engage with the community and drive foot traffic to the mall.
- Conduct market research and analyze consumer behavior and market trends to adjust marketing strategies as needed.
- Monitor and report on marketing campaign performance, ROI, and effectiveness.
- Collaborate with tenants to support their marketing initiatives and drive joint promotional activities.
- Maintain positive relationships with stakeholders, including tenants, agencies, and media partners.
- Stay updated on industry trends and best practices in mall marketing and event management.
Qualification & Requirements
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of experience in mall marketing, event organization, or related fields within the real estate sector.
- Proven track record of successful marketing campaigns and event management.
- Strong project management and organizational skills.
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Proficiency in MS Office suite and marketing software/tools.
- Ability to work independently and as part of a team in a fast-paced environment.